From the Ground Up: The Genesis of Journeys

Our journey commenced with Journeys 1.0, a pioneering web-based loyalty platform that harnessed mobile ordering to foster customer loyalty, integrated seamlessly with me&u. This foundation laid the groundwork for a revolutionary approach to customer engagement, but it was just the beginning.

Journeys 1.5: Bridging Technology and Tradition

With Journeys 1.5, we've retained the core functionalities of mobile ordering while introducing a seamless integration with Zonal. This integration transcends traditional loyalty schemes, enabling customers to earn and redeem loyalty points effortlessly at the point of sale. By doing so, we've expanded the potential for loyalty engagement from a mere 10% of total sales to 50% and beyond. This not only enhances the customer experience by offering flexibility in payment methods but also provides venues with unprecedented insights into customer preferences and behaviours.

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Our pilot launch at The Plough in Oxford marks the beginning of this exciting journey, with plans to extend Journeys 1.5 across the City Pub Group estate.

The Horizon: Vision for Journeys 2.0

As we forge ahead, our focus shifts to Journeys 2.0, which promises to build upon the solid foundation we've established. Envision a platform that not only integrates loyalty within the in-venue experience but also extends it to the digital realm, offering a cohesive pre-visit experience on venue websites. From seamless one-click booking to tailored promotions and offers, Journeys 2.0 is set to redefine the digital hospitality landscape.

Navigating the Future: Journeys 1.5 and Beyond

Our journey, fueled by a relentless drive for innovation, marks a significant leap with the launch of Journeys 1.5, as we edge closer to the transformative vision of Journeys 2.0. This evolution underscores our unwavering dedication to redefining the hospitality experience through enhanced loyalty and customer engagement. As we pave the way for a future where technology seamlessly integrates with every aspect of hospitality, we invite you to join us in shaping an exciting new era. Stay tuned as we continue to explore the boundaries of possibility and craft the future of hospitality together.

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